According to a Global Sales Coaching Survey conducted by The Forum Corporation and The Sales Management Association, it was revealed that coaching tops the list of investments that impact sales effectiveness the most. In fact, high-performing firms provide 15 to 20% more coaching and focus more on coaching and training sales managers than under-performing firms.
Download the Sales Coaching Survey Report: Measuring Sales Management's Coaching Impact to find out:
- Which sales coaching objectives represent the most important management priorities?
- Where are managers focusing coaching efforts?
- Where and how is sales coaching most impactful?
- What obstacles prevent impactful sales coaching?